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adam whitehead art director
adam whitehead creative
adam whitehead creative director
NRMA Brand Campaign. It was a category changing complete brand relaunch, introducing the ‘Power of Un’ to the country. I even designed a custom typeface called “Un.” I was AD and CD on the work.
AGENCY: human
This outdoor site built over a week, a word a day. It won Bronze at the 2009 Australian Outdoor awards.
2009 Caxton Awards finalist.
Working on the 2007 Election campaign was an all consuming experience, from logos to websites, photography, TVC Direction, bumper stickers and t-shirts.
The power of non traditional media, utilised for the first time in an election campaign. Within hours of being uploaded to sites this spot lead all TV News bulletins that night and was on all front pages the next morning. As well as creating the spot I directed and shot stills.
AGENCY: Lawrence Creative
As head of Art on the Commonwealth Bank account for 3 years, we made a lot of TVCs, print, posters, DM and Digital.
The ad below with the pregnant woman on the bus was in Australia’s top 10 most liked ads of 2006.
AGENCY: STW Group
In 2009 I had the opportunity to work on Australia’s Bid for the FIFA World Cup. We made this 2.5 minute film to be aired around the world as an invitation for everyone to Come Play in 2022. We convinced the Prime Minister to make a cameo appearance along with the Socceroos. I was lead creative, I also shot stills that were used in publications around the world.
BEST OF SHOW 2009 MOBIUS AWARDS
AGENCY: Lawrence Creative
In 2002 I created a campaign for Magnum’s Seven Deadly Sins ice cream range. We produced an idea for each Sin. We organised with the station to air the movie SEVEN for launch. Running the appropriate spot in the break after the corresponding sin. In print we ran all 7 ads in one print edition, again in appropriate sections, Greed - Finance, and so on. We created new media opportunities where consumers were more likely to sin, Sloth posters at Video shops, Envy stickers outside Prestige Car Dealership, Vanity posters in gyms.
The campaign won Australia’s first CANNES MEDIA GRAND PRIX, 7 CAXTON Finalists and more importantly returned sales results 400% above target.
AGENCY: LOWE HUNT
A few years later we got to revisit the Magnum range of ice creams, this time with the “Sixties Nine”. With 9 flavour variants like
“Jami Hendrix” and “John Lemon” all inspired by the 60‘s. We decided to ask consumers to take another bite of the sixties.
LONDON INTERNATIONAL AWARDS - COMEDY
The “Never been a better time to move” campaign for ANZ Bank went on to win 2 Silver at AWARD,
2 CAXTON AWARDS, ADMA and CAPLES.
Agency: M&C Saatchi Melbourne
In 2002 we worked on a charity campaign for the RPA Foundation.
D&AD AWARDS ACCEPTED
2 FOLIO AWARDS
AGENCY: LOWE HUNT
The first brand spot Sanitarium has made in 20 years. Simple, honest, natural, like their products.
AGENCY: human
Poster campaign for online recruitment site Monster.com.au shot by the late great Alister Clarke.
AGENCY: LOWE HUNT
TOUCHY-FEELY
TREE HUGGING BULLSHIT.
At human we got the opportunity to publish our first book about Conscious Capitalism, or companies that don’t have to be evil to be successful. It was a huge undertaking from design to illustration and even some photography.
CANNES GRAND PRIX 2002 - MEDIA
7 CAXTON AWARD FINALISTS 2002
Brand campaign for BUDGET DIRECT Insurance starring a character called Captain Risky.
2015 ONE SHOW SILVER AND BRONZE
AGENCY: 303LOWE
Activation for Harley Davidson.
AGENCY: 303LOWE
Integrated launch campaign for the Toyota 86. One of the most anticipated vehicle launches for years. The waiting list was years long at launch.
More to come on this campaign in 2013.
AGENCY: Publicis Mojo
To Launch Mitsubishi’s electric car each billboard was specifically designed to give the impression the car was powering the lights. Voted Best Outdoor of the week, BEST ADS ON TV October 2011.
AGENCY: Clemenger
The ‘making of’ the print and poster image.
Part of a campaign for PayPal under the PAY HAPPY banner.
AGENCY: Publicis Mojo
Print ad to announce the Toyota 86 winning 5 Car of the Year titles.
I was creative and photographer.
2012/13 Campaign to launch the New Generation Toyota Corolla, the world’s most social car.
Agency: Publicis Mojo
Brand campaign for Toyota, created whilst at Saatchi’s 2010/11.
4 SILVER and 2 BRONZE at AWARD 2012.
AGENCY: Saatchi & Saatchi
Launch cinema film.
Outdoor posters.
Money Magazine award announcement.
Home Insurance TVC.
We created Captain Risky Merchandise.
Youtube Masthead Takeover.
PR and product placement of Captain Risky in Network Ten production of “I’m a celebrity get me out of here’.
Campaign for Harley Davidson to promote the newly released Catalogue encouraging Harley riders to hold a book club. The campaign has been running for 3 years and will come to life as actual BOOK CLUB nights at dealerships across Australia.
AGENCY: 303LOWE
We created Limited edition merchandise to be won at the Book Club nights - Harley Davidson Tea sets with a dark twist. I was illustrator for the tattoo pattern decorating the sets.
TVC for Gravy serves for one. AGENCY: 303LOWE
